About Us – Forever Toys

About Us

Forever Toys is inspired by my passion for all children’s happiness when they are in their own little world next to the toy box. It’s such a beautiful experience to watch... If you dare to take out a camera, somehow they know, and instantly that moment is lost!

The first incredible toy I bought my girls was the Magic Wood treehouse. As soon as it was set up I knew that I would continue to invest in “forever” toys. That treehouse is touched and enjoyed every single day. It sparks imagination and inspires little minds. Watching the girls play I said to myself, ‘Now THAT is a forever toy’ and in that instant, Forever Toys was born. Since then, my mind hasn’t stopped contemplating how I can share these toys with families that are already in love with the brands I sell, but even more so, those families that have never seen them. 

Forever Toys is inspired by the two great loves of my life: my daughters, Charlotte and Adaline.

Thank you for visiting Forever Toys and sharing my vision. That the best things in life cannot easily be replaced or upgraded. The best things in life are for keeps.

Mel x

Please contact me anytime:


Insta: @forevertoyshop

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